Creative Performance Report

See which of your ads are driving sales and which need a refresh. This report helps you understand what's working so you can create more of it.

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What You'll Learn

  • Top Performers — Your best-selling creatives to make more of
  • Needs Improvement — Ads spending money without sales
  • Patterns — Which styles, formats, or products perform best
Apolis

Creative Performance Report

DATE RANGE to

All Creatives

Performance Badges
Top Performer — Driving great results, make more like this
Average — Performing okay, room to improve
Needs Work — Underperforming, consider refreshing or pausing
Key Metrics
ROAS Return on ad spend (revenue ÷ spend). Higher is better.
CTR Click-through rate. How often people click your ad.
CPA Cost per purchase. Lower means more efficient.
How Scores Are Calculated
Each creative is ranked 1-100 based on how it compares to all other ads in this report.

The score weights multiple factors: ROAS (profitability), purchase volume (scale), CTR (engagement), and spend efficiency. A score of 75+ means top 25% of performers. Scores update as you change the date range.

SORT BY
PERFORMANCE
COLLECTION
FORMAT
TYPE
GROUP BY

Insights for Creative Team

Data-driven recommendations

Green (+) = opportunities to scale. Red (X) = needs attention.

+
Your top 5 creatives drove 76% of revenue ($67,233) - create variants of these top performers: 02_12.15_SURPLUS_12hr-Gen, 02_12.15_SURPLUS_12hr-Gen, 02_12.15_SURPLUS_60%_V1_A...
+
Creatives with >80% landing page view rate convert best (4.9x ROAS) - ensure ads align with landing page expectations
+
'02_7.6_Cobalt Static_V2' achieves 13.9x ROAS ($592 revenue) - study and replicate what makes this creative work
X
9 creatives spent $320 with ZERO conversions - pause or rethink: 02_11.15_UCG_V2, 02_7.25_Blush Restoc, 02_11.15_UCG_V5...
X
1 ads have below-average CTR but spent $63 - refresh creative or improve hooks to stop scroll
44
Active Creatives
$19,394
Total Spend
$87,994
Total Revenue
4.54x
Average ROAS

Group Performance Summary

What This Shows
Groups combine ads by shared characteristics (campaign, format, creator, product) so you can spot patterns.
The "vs Avg" Column
Green arrows (^) — Above your average ROAS. Double down on what's working here.
Red arrows (v) — Below average. These may need creative refreshes or different messaging.
Healthy Benchmarks
ROAS 3x+ is generally healthy — you're making $3 for every $1 spent.

By Campaign/Collection

Group Ads Spend Revenue ROAS vs Avg
Grass 4 $636 $2,020 3.17x v -30%

By Format

Group Ads Spend Revenue ROAS vs Avg
Video 2 $69 $246 3.57x v -21%

By Creator

Group Ads Spend Revenue ROAS vs Avg
Kim 1 $2,394 $8,935 3.73x v -18%
Copy 17 $1,990 $7,314 3.67x v -19%

By Product

Group Ads Spend Revenue ROAS vs Avg
02_12.15_SURPLUS_12hr General_V2_Auto 2 $7,192 $40,972 5.70x ^ +26%
02_11.15_Beaded Sardine_ 1 $3,544 $7,967 2.25x v -50%
02_12.15_SURPLUS_60%_V1_Auto 2 $2,527 $17,004 6.73x ^ +48%
02_11.19_GG_Video_V3_Soo 1 $2,394 $8,935 3.73x v -18%
Collection Image | Persona Variant Copy 2 $568 $1,773 3.12x v -31%
02_11.08_Polka Dot_ 3 $458 $1,870 4.09x v -10%
02_9.20_Mercado_V1_auto 1 $407 $1,612 3.96x v -13%
02_9.20_Mercado_V2_auto 1 $395 $1,755 4.44x v -2%
02_8.28_Farm to Table_ 2 $214 $984 4.60x ^ +1%
02_Mercado Blush_V1_auto 1 $205 $415 2.02x v -55%
02_Mercado Blush GIF_V1_auto 1 $190 $833 4.37x v -4%
02_Mercado Blush GIF_V2_auto 1 $173 $232 1.34x v -70%
02_11.15_UCG_ 4 $144 $0 0.00x v -100%
02_10.30_Rosemary_V1_auto 1 $131 $358 2.74x v -40%
02_11.27_Mercado Blush_gif_ 1 $124 $1,150 9.27x ^ +104%
02_11.21_GG_Holiday_ 2 $115 $408 3.56x v -22%
02_11.17_Beaded Sardine_ 1 $100 $233 2.33x v -49%
02_7.25_Blush Restock_V2_auto 1 $98 $351 3.59x v -21%
02_7.6_Cobalt Static_ 2 $74 $592 7.97x ^ +76%
02_8.2_Chart_V1_auto 1 $71 $50 0.70x v -85%
Collection | Persona Variant Copy 2 $69 $246 3.57x v -21%
02_10.30_Cranberry_V1_auto 1 $45 $48 1.05x v -77%
02_7.25_Blush Restock Video_V1_auto 1 $42 $0 0.00x v -100%
02_8.16_Dove_V2_auto 1 $31 $0 0.00x v -100%
02_7.25_Blush Scarcity Video_V1_auto 1 $27 $0 0.00x v -100%
SF02_10.16_Evergreen_CTV 1 $17 $207 12.04x ^ +165%
02_7.6_Daisy Static_ 2 $13 $0 0.00x v -100%
02_8.2_Chart_Video_V1_auto 1 $12 $0 0.00x v -100%
02_7.6_Mustang Static_ 1 $8 $0 0.00x v -100%
02_8.21_GG_Video_V2_auto 1 $4 $0 0.00x v -100%
SF04_3.4_30% OFF Appeal GGing 1 $2 $0 0.00x v -100%

Top Performers

Ad creative
69 Average
02_7.6_Cobalt Static_V2
SF02_1.12_Weekly_ASC Campaign_ABO
13.92x ROAS · Excellent
$43
Spend
1,680
Impr
44
Clicks
2.6%
CTR
2
Purchases
$21.25
CPA
Ad creative
63 Average
SF02_10.16_Evergreen_CTV V2 - Copy
SF02_1.12_Weekly_ASC Campaign_ABO
12.04x ROAS · Excellent
$17
Spend
753
Impr
16
Clicks
2.1%
CTR
2
Purchases
$8.59
CPA
Durable. Customizable. Made with purpose. Each Apolis bag is handcrafted by mothers in Bangladesh who earn Fair Trade–certified wages, profit dividends, and a retirement fund. ✨ Personalize Today Ships Tomorrow ✨
Ad creative
95 Top Performer
02_12.15_SURPLUS_60%_V1_Auto
04_12.28_WCA/ATC surplus remarketing_CBO
10.02x ROAS · Excellent
$763
Spend
20,756
Impr
914
Clicks
4.4%
CTR
58
Purchases
$13.15
CPA
Ad creative
75 Top Performer
02_11.27_Mercado Blush_gif_V3 - Copy
SF02_1.12_Weekly_ASC Campaign_ABO
9.27x ROAS · Excellent
$124
Spend
4,441
Impr
146
Clicks
3.3%
CTR
7
Purchases
$17.73
CPA
Ad creative
89 Top Performer
02_12.15_SURPLUS_12hr-General_V2_Auto
04_12.28_WCA/ATC surplus remarketing_CBO
8.40x ROAS · Excellent
$1162
Spend
44,252
Impr
1,749
Clicks
4.0%
CTR
88
Purchases
$13.20
CPA
Ad creative
62 Average
02_8.28_Farm to Table_V3
SF02_1.12_Weekly_ASC Campaign_ABO
6.46x ROAS · Excellent
$72
Spend
3,408
Impr
79
Clicks
2.3%
CTR
3
Purchases
$24.06
CPA
Ad creative
78 Top Performer
Grass Collection Video | Persona Variant Copy - Copy
GT_01.04.2026 | Grass Collection | Purchase
5.36x ROAS · Excellent
$46
Spend
1,331
Impr
41
Clicks
3.1%
CTR
2
Purchases
$22.98
CPA
Over 3 hours of handcraft. One personalized bag. Made just for you.
Ad creative
81 Top Performer
02_12.15_SURPLUS_60%_V1_Auto
02_12.28_Dec-28-Surplus-2025_ASC_CBO
5.31x ROAS · Excellent
$1764
Spend
48,320
Impr
1,337
Clicks
2.8%
CTR
93
Purchases
$18.97
CPA
Ad creative
72 Top Performer
02_12.15_SURPLUS_12hr-General_V2_Auto
02_12.28_Dec-28-Surplus-2025_ASC_CBO
5.18x ROAS · Excellent
$6030
Spend
221,489
Impr
5,225
Clicks
2.4%
CTR
243
Purchases
$24.82
CPA

Needs Attention

Ad creative
70 Average
02_11.08_Polka Dot_V1
SF02_1.12_Weekly_ASC Campaign_ABO
4.46x ROAS · Average
$379
Spend
12,646
Impr
307
Clicks
2.4%
CTR
12
Purchases
$31.57
CPA
Ad creative
68 Average
02_9.20_Mercado_V2_auto - Copy
SF02_1.12_Weekly_ASC Campaign_ABO
4.44x ROAS · Average
$395
Spend
12,967
Impr
353
Clicks
2.7%
CTR
13
Purchases
$30.38
CPA
Ad creative
61 Average
02_Mercado Blush GIF_V1_auto - Copy
SF02_1.12_Weekly_ASC Campaign_ABO
4.37x ROAS · Average
$190
Spend
5,136
Impr
177
Clicks
3.4%
CTR
7
Purchases
$27.19
CPA
Ad creative
38 Needs Improvement
02_11.21_GG_Holiday_V2 - Copy
SF02_1.12_Weekly_ASC Campaign_ABO
4.36x ROAS · Average
$63
Spend
1,893
Impr
23
Clicks
1.2%
CTR
2
Purchases
$31.71
CPA
Ad creative
83 Top Performer
Grass Collection Image | Persona Variant Copy
GT_01.04.2026 | Grass Collection | Purchase
4.05x ROAS · Average
$170
Spend
4,670
Impr
203
Clicks
4.3%
CTR
5
Purchases
$34.08
CPA
Ad creative
63 Average
02_9.20_Mercado_V1_auto - Copy
SF02_1.12_Weekly_ASC Campaign_ABO
3.96x ROAS · Average
$407
Spend
10,293
Impr
326
Clicks
3.2%
CTR
11
Purchases
$37.03
CPA
Ad creative
51 Average
02_11.19_GG_Video_V3_Soo-Kim
SF02_1.12_Weekly_ASC Campaign_ABO
3.73x ROAS · Average
$2394
Spend
66,340
Impr
1,597
Clicks
2.4%
CTR
44
Purchases
$54.40
CPA
Ad creative
60 Average
02_8.28_Farm to Table_V1 -
SF02_1.12_Weekly_ASC Campaign_ABO
3.65x ROAS · Average
$142
Spend
6,500
Impr
174
Clicks
2.7%
CTR
5
Purchases
$28.36
CPA
Ad creative
57 Average
02_7.25_Blush Restock_V2_auto
SF02_1.12_Weekly_ASC Campaign_ABO
3.59x ROAS · Average
$98
Spend
3,018
Impr
75
Clicks
2.5%
CTR
3
Purchases
$32.53
CPA
Ad creative
36 Needs Improvement
02_11.08_Polka Dot_V2
SF02_1.12_Weekly_ASC Campaign_ABO
3.40x ROAS · Average
$53
Spend
1,859
Impr
24
Clicks
1.3%
CTR
1
Purchases
$53.07
CPA
Ad creative
59 Average
02_10.30_Rosemary_V1_auto - Copy
SF02_1.12_Weekly_ASC Campaign_ABO
2.74x ROAS · Average
$131
Spend
4,070
Impr
122
Clicks
3.0%
CTR
3
Purchases
$43.58
CPA
Ad creative
72 Top Performer
Grass Collection Image | Persona Variant Copy
GT_01.04.2026 | Grass Collection | Purchase
2.73x ROAS · Average
$397
Spend
11,803
Impr
433
Clicks
3.7%
CTR
11
Purchases
$36.10
CPA